Layer 1: Lead Generation Our Proven Lead Flow System
A Proven Lead System for Home Service Businesses That Need Results
- Done-for-you Lead Generation Campaigns
- Conversion-optimised landing pages
- Weekly KPI Reporting
- Dedicated strategist support
- Constant Ad testing & Optimisations
Let’s Build Your Growth System Designed to Scale, Built to Perform
Not happy with the results? You won’t pay a cent. Simple as that.
Trusted by growth-focused Home service businesses across Australia
Where Proven Funnels, Targeted Ads & Scalable Systems Drive Real Growth
At Hercules Digital, we don’t run disconnected campaigns — we build end-to-end growth systems that bring in quality leads and convert them into real revenue. From high-converting funnels to AI-backed automation and data-driven strategy, every piece is designed to perform. Our clients don’t just get more leads — they get predictable pipelines, streamlined operations, and a marketing partner that’s built to scale with them.
What’s Included in Layer 1
Proven Traffic Systems Designed to Deliver Consistent Leads — Not Just Clicks
This package combines high-performing ad platforms, conversion-optimized landing pages, and a data-backed strategy built from campaigns we’ve run for dozens of service businesses. Everything is done-for-you — from targeting to creative to reporting — so you can focus on running your business while we deliver the calls, leads, and booked jobs at a predictable, trackable cost.
Capture High-Intent Leads at the Perfect Moment
We build and manage conversion-focused Google Ads campaigns that put your business in front of people actively searching for your services. With precise targeting, compelling copy, and strategic landing pages — every dollar is tracked, tested, and optimised for ROI.
Turn Scrollers Into Paying Clients with Thumb-Stopping Creatives
Meta Ads give you the power to reach your audience before they even start searching. We craft targeted campaigns with engaging visuals, proven copy, and conversion-optimised landing pages — all designed to stop the scroll and generate consistent leads.
Convert Clicks Into Booked Jobs With High-Performance Landing Pages
Every campaign we run drives to a custom-built landing page designed to convert traffic into real leads. We eliminate distractions, highlight your offer, and guide users to take action — fast. Mobile-first, speed-optimized, and structured to book jobs, these pages are tested and refined to consistently turn ad clicks into paying customers.
From Unpredictable Leads to Scalable Growth Our Proven 3-Layered System
This isn’t a one-size-fits-all marketing service. The Home Services Growth System™ is a phased approach built to help tradies and home service businesses generate leads, lock in more work, and scale with confidence.
Layer 1: Lead Generation
We manage your Google and Meta ads, build and optimise conversion funnels, and handle all testing, strategy, and reporting — so you get a steady flow of high-quality leads without wasting a dollar.
Layer 2: Systems & Automations
With leads flowing, we put the systems in place to convert more into booked jobs. From instant SMS and email follow-ups to CRM setup, review generation, and AI receptionists, you’ll save time, close jobs faster, and never let an enquiry slip through.
Layer 3: Growth Maximisation
Now it’s about profit and brand growth. We use email marketing, retargeting, and social content to keep customers coming back, while custom AI tools and ongoing website tweaks help you run smoother and scale revenue without raising ad spend.
Tired of Empty Promises? So Were Our Clients
Most agencies chase vanity metrics. We focus on booked jobs, steady leads, and real ROI. At Hercules Digital, every campaign is custom-built, fully tracked, and optimised to deliver returns — fast. No long-term contracts. Full transparency. And a simple promise: if we don’t deliver, you don’t pay. That’s why more home service businesses are switching to growth partners who actually perform — not just promise.
In House Marketing
- No Formal Reporting Schedule - Often Lack Strategic Insights
- No Performance Guarantee — Results Are Unpredictable
- Slow to Launch — Campaigns Face Delays Due To Approvals
- Optimisation Falls Behind — Strategy Execution Slows
- Basic Landing Pages — Not Purpose-Built For Conversion
- Transparent Weekly, Fortnightly & Monthly Reports
- Performance Guarantee — Don’t Pay Unless You’re Happy
- Fast Campaign Setup & Launch — Live Within Days, Not Weeks
- Ongoing Optimisation That Never Slows Down
- Fully Managed Lead Generation System Included
- No Lock-In Contracts — Stay Because It's Profitable
- Landing Pages Built to Turn Traffic Into Conversions
Other Agencies
- Limited, Delayed or Infrequent Reporting
- No Performance Guarantee or Accountability at All
- Slow Campaign Launches That Delay Your Results
- A Set It & Forget It Optimisation Plan
- Lock-In Contracts That Are Hard to Get Out Of
Ready to Scale Your Business With a Proven Growth Partner?
Let’s launch a fully managed, data-driven marketing system tailored to your goals — powered by AI, backed by strategy, and built to deliver real results. No lock-in contracts. No guesswork. Just growth.
Proof That Our System Works Straight From Our Clients
Every review below is from a real business owner who’s experienced the clarity, consistency, and growth our system delivers. These aren’t cherry-picked highlights — they’re raw, honest reflections of the results we’ve generated. From skyrocketing lead flow to long-term revenue growth, this is transparent feedback from service businesses who trusted us to scale — and saw it happen.
Sebastian - Founder Of Elements Defence
“Hercules Digital have been amazing for us all over the board really. They first rebuilt our website, which they did an amazing job of. Our new website looks and performs significantly better than our previous one, which has shown since we’ve been running ads. We’ve also been seeing some outstanding results from the ads they’ve put together. Cannot complain in the slightest. Happy to be a case study for a great partner of ours. Keep the good work up guys!”
We Partner With Ambitious Home Service Businesses Ready to Grow
We’re not the right fit for every business — and that’s by design. We partner best with ambitious, home service-based businesses who are serious about scaling and committed to doing it right. If you’re ready to grow and value real strategy, performance, and systems — you’re in the right place.
One Proven System Three Scalable Options
Each tier is purpose-built for a specific stage of growth — from generating consistent leads to scaling with full automation, AI, and strategic support. We don’t do bloated retainers or one-size-fits-all setups. Instead, you get exactly what you need to move your business forward — backed by real campaigns, real systems, and real accountability.
Layer 1: Lead Generation
For Busy Home Service Pros Who Need Booked Jobs Fast
What’s Included:
Get consistent leads, calls, and booked jobs through proven ad funnels.
- Done-for-you Lead Generation Campaigns
- Conversion-optimized landing pages
- Constant Ad testing & Optimisations
- Dedicated strategist support
- Weekly KPI reporting
Layer 2: Systems & Automations
Our Most Popular Plan — Full Growth System, Fully Managed
What’s Included:
You’ve got leads coming in — now it’s time to scale. We build the full back-end system that nurtures, closes, and tracks every lead using automation, AI, and CRM integration.
- EVERYTHING IN THE LEAD ACCELERATOR™
- SEO strategy + implementation
- CRM buildout + lead nurturing
- AI reporting dashboards
- Review generation & email marketing
- Quarterly Business Reviews & full attribution
Layer 3: Growth Maximisation
Premium Partnership for High-Growth Operators
What’s Included:
This is for the few who want full-stack growth, strategic support, and advanced tools — all tailored to multi-location or franchise growth.
- EVERYTHING IN THE SCALE INFRASTRUCTURE™
- Custom AI tools (quoting bots, dynamic pricing)
- Organic content production & distribution
- Strategic leadership calls
- Brand positioning & competitive strategy
- Priority access to beta features
Frequently Asked Questions
Got Question's? We've Got Answers
Below are the most common questions we get from service business owners looking to scale. If there’s anything else you’re unsure about, just reach out — we’re here to help.
We specialise in service-based businesses — think tradies, home services, local operators, and any business looking to generate leads and scale locally.
Simple. If you’re not satisfied with the results after 30 days, you don’t pay us. It keeps us fully accountable to performance.
Yes — we offer fixed-term packages (1, 3, 6 or 12 months), but we also offer performance guarantees so you’re never stuck paying for poor results.
Once we’ve had our onboarding call, most campaigns go live within 5–10 business days.
Yes — we design and build high-converting landing pages as part of your campaign setup.
We implement full-funnel tracking — from ad click to form fill, call, or booking — and report back weekly or fortnightly.
Primarily Google Ads and Meta (Facebook/Instagram). We select the platform based on where your audience converts best.
It depends on your service area and goals, but we usually recommend a minimum monthly ad spend of $1,000–$2,000 to start.
We work with businesses across Australia and will never take on competing clients in the same local area.
We don’t just run ads — we build complete lead generation systems with performance guarantees, full transparency, and strategy built for home service brands.