- Case studies
Elements Defence
Growth In Lead Volume In Less Than 60 Days
Increase In Organic Traffic Conversion Rates
ROAS In the First 90 Days Of Launching
About Elements Defence
Elements Defence is a property maintenance and exterior cleaning company servicing the Northern Beaches of Sydney, specialising in pressure washing, house washing, and exterior surface cleaning for residential and light commercial properties. Known for quality results and attention to detail, they had built a strong reputation locally but were struggling to grow consistently while relying heavily on word-of-mouth referrals.
Their
Challenges
Over-Reliance on Word-of-Mouth
Low Monthly Lead Volume
No Scalable Lead System
Limited Online Visibility
Our Approach
Purpose-built landing pages were designed specifically for paid traffic.
The pages were structured to capture high-intent pressure washing and property maintenance enquiries by clearly positioning Elements Defence’s services, addressing key buying objections, and guiding users toward action with strong calls-to-action.
Our Principle: Paid traffic should always be sent to purpose-built conversion pages — not generic websites.
Highly targeted Google Ads campaigns were launched to capture high-intent pressure washing and exterior cleaning searches.
Campaigns were structured to prioritise buyer-ready keywords, precise location targeting, and ongoing optimisation to consistently drive quality enquiries and strong month-on-month return on investment.
Our Principle: Sustainable ROI comes from data-led optimisation — not guesswork.
On-site SEO and Google Business Profile optimisation were implemented to strengthen overall search visibility.
This approach improved rankings across core service searches, reinforced trust with local prospects, and generated consistent organic enquiries alongside paid campaigns.
Our Principle: Long-term demand is built through search authority, not short-term spikes.
What We
Achieved
High Quality Leads In Their 1st Month
Average ROI Month To Month
Growth In Lead Volume In 60 Days
Increase In Organic Traffic Conversion Rates
Testimonial From Elements Defence
“Hercules Digital have been amazing for us all over the board really. They first rebuilt our website, which they did an amazing job of. Our new website looks and performs significantly better than our previous one, which has shown since we’ve been running ads. We’ve also been seeing some outstanding results from the ads they’ve put together. Cannot complain in the slightest. Happy to be a case study for a great partner of ours. Keep the good work up guys”
Sebastian Holmes – Owner
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