- Case studies
Adelaide Property Wash
Growth In Lead Volume In Less Than 60 Days
Increase In Organic Traffic Conversion Rates
ROAS In the First 90 Days Of Launching
About Adelaide Property Wash
Adelaide Property Wash is a professional exterior cleaning business specialising in pressure washing services for residential and commercial properties across Adelaide. While the quality of their work was strong, the business had been cautious with online marketing after being approached by multiple agencies that failed to offer a clear or structured strategy.
Their goal was to generate a steady flow of high-quality pressure washing enquiries through Google, using a measured, ROI-driven approach that could deliver consistent work without unnecessary risk or wasted spend.
Their
Challenges
Over-Reliance on Word-of-Mouth
Low Monthly Lead Volume
No Scalable Lead System
Limited Online Visibility
Our Approach
Purpose-built pages were created to turn paid traffic into pressure washing enquiries.
Each page focused on clearly explaining Adelaide Property Wash’s services, removing uncertainty around scope and pricing, and making it easy for prospects to enquire with direct, no-nonsense calls-to-action.
Our Principle: Paid traffic should be directed to pages designed to capture enquiries — not general websites.
Highly targeted Google Ads campaigns were launched to capture high-intent exterior cleaning and pressure washing searches across Adelaide.
Campaigns were structured around controlled locations, refined keyword selection, and ongoing optimisation to deliver consistent enquiries while scaling spend based on return.
Our Principle: Sustainable results come from ROI-led optimisation — not guesswork.
What We
Achieved
High Quality Leads In Their 1st Month
Average ROI Month To Month
Growth In Lead Volume In 60 Days
Increase In Organic Traffic Conversion Rates
Testimonial From Adelaide Property Wash
“I wasn’t exactly warm to the idea when Hercules Digital first called me. To be honest, I’d been contacted by a heap of Google Ads agencies before and I’d brushed all of them off. But after giving it some thought, I called Orlando and Oskar back and heard them out. I’m glad I did.
Orlando came to me with a proper plan, not the usual “throw more money at ads” stuff. The way he explained split testing, tightening up locations, choosing the right keywords, filtering out the rubbish ones and then a plan to increase ad spend progressivly based on ROI made a lot of sense. It felt like these guys actually had a structured approach rather than guesswork.
From day one, Orlando’s and Oskar have been clear, positive and easy to deal with. These lads are young guns, they are switched on and they know what they’re doing.
In the first 30 days, the results honestly surprised me. I had a steady flow of leads and work coming in straight away for my pressure washing business, more than I expected. Heading into my second month with them now, things are looking very promising.
Good blokes, great communication, and so far they’ve delivered exactly what they said they would. I’m really happy with how things are going and looking forward to seeing where it heads from here.”
Drew Sharpe – Owner
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