- Case studies
Bradshaw Air
ROAS In The First 30 Days Of Launching!
High Quality AC Install Leads In Their First Month
Air Conditioning Installer In The Tweed Heads Region
About Bradshaw Air
Bradshaw Air is an air conditioning installation business specialising in residential AC installs, including split and ducted systems. While the team delivered strong results on the tools, their online presence and marketing setup weren’t converting demand into consistent installation enquiries.
Their goal was to generate high-quality AC install leads through Google, improve conversion rates, and turn online demand into booked installation work at a profitable return.
Their
Challenges
Inconsistent Lead Volume
Low Website Conversion Rate
No Real Marketing System
Over-Reliance on Referrals
Our Approach
We designed and built a conversion-optimised landing page specifically for paid traffic.
The page was structured to capture high-intent AC installation enquiries by clearly positioning South East Air’s offer, addressing key buying objections, and guiding users toward action with strong calls-to-action.
Our Principle: Paid traffic should always be sent to purpose-built conversion pages — not generic websites.
Google Ads campaigns were launched to target high-intent AC installation searches.
Campaigns were structured around buyer-ready keywords, precise targeting, and continuous optimisation — delivering a 22× return on ad spend and over $30,000 in install work within the first 30 days.
Our Principle: Strong returns come from intent-driven targeting and disciplined optimisation.
A full website rebuild was completed to improve clarity, trust, and conversion from organic traffic.
The site was restructured to clearly communicate Bradshaw Air’s installation services, showcase credibility, and make it easier for visitors to take the next step.
Our Principle: A website should do more than look good — it should actively convert demand into enquiries.
What We
Achieved
ROAS In The First Day Of Launching
Worth Of Booked Jobs In The 1st 30 Days
Growth In Lead Volume In Less Than 60 Days
Increase In Organic Traffic Conversion Rates
Testimonial From Bradshaw Air
“We’ve been really impressed with the results from Hercules Digital so far. In our first month alone, we saw over $35k in work come through and a 23x return on ad spend, which completely exceeded expectations. The team’s been great to work with: responsive, transparent, and really strategic with how they’ve set things up. Highly recommend to any tradie businesses looking to grow!”
Kim & Kenny – Owners
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