- Case studies
Man & His Van
Decrease In CPL In The First 30 Days Of Launch
Qualified Residential Moving Leads Per Month
Landing Page Conversion Rate
About Man & His Van
Man & His Van is a residential moving company providing local and interstate relocation services, known for reliable moves and a strong customer-first approach. While the team delivered a great service on the ground, they wanted to improve how effectively their online marketing converted demand into consistent, high-quality enquiries.
Their goal was to generate moving leads more efficiently through Google, lower their cost per lead, and build a more predictable acquisition system that could support continued growth in a competitive removals market.
Their
Challenges
High Removals Competition
Difficulty Forecasting Workload
Poor Converting Website
Limited Online Visibility
Our Approach
Purpose-built pages were created specifically to convert paid traffic into removalist enquiries.
Each page focused on clearly communicating Panda Removals’ services, setting expectations upfront, reducing friction in the booking process, and guiding visitors toward enquiry with clear, action-driven messaging.
Our Principle: Paid traffic should be routed through pages designed to capture leads — not generic websites.
Highly targeted Google Ads campaigns were deployed to capture high-intent residential moving searches.
Campaigns were structured around service-specific keywords, suburb-level targeting, and continuous optimisation to reliably generate quality enquiries while maintaining a controlled cost per lead.
Our Principle: Consistent performance comes from optimisation and data — not broad targeting.
What We
Achieved
In The First 90 Days Of Launch
Qualified Residential Moving Leads Per Month
Landing Page Conversion Rate
Increase In Organic Traffic Conversion Rates
Testimonial From Man & His Van
“Working with Hercules Digital has been a very positive experience so far. Even in the early stages of our Google Ads campaign, we started seeing results much sooner than expected. The cost-per-lead has been tracking at almost half of the industry average, and our conversion rate is tracking at around three times higher than benchmarks for Sydney removalists. Almost as importantly, the team at Hercules Digital have been transparent and easy to work with, and we’re looking forward to seeing how the campaign continues to grow from here.”
Bob – Owner
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