- Case studies
Panda Removals
CPL In The First 90 Days Of Launch
Qualified Residential Moving Leads Per Month
Landing Page Conversion Rate
About Panda Removals
Panda Removals is a residential removalist company specialising in local home moves and relocations. While providing reliable service and positive customer experiences, the business faced challenges generating consistent moving enquiries online in an increasingly competitive market.
Their goal was to build a predictable flow of high-quality removalist leads at a sustainable cost, creating stability and allowing the business to focus on delivering smooth, stress-free moves for customers.
Their
Challenges
No Reliable Lead Channel
Unstable Job Pipeline
Poor Converting Website
Limited Online Visibility
Our Approach
Purpose-built pages were created specifically to convert paid traffic into removalist enquiries.
Each page focused on clearly communicating Panda Removals’ services, setting expectations upfront, reducing friction in the booking process, and guiding visitors toward enquiry with clear, action-driven messaging.
Our Principle: Paid traffic should be routed through pages designed to capture leads — not generic websites.
Highly targeted Google Ads campaigns were deployed to capture high-intent residential moving searches.
Campaigns were structured around service-specific keywords, suburb-level targeting, and continuous optimisation to reliably generate quality enquiries while maintaining a controlled cost per lead.
Our Principle: Consistent performance comes from optimisation and data — not broad targeting.
What We
Achieved
In The First 90 Days Of Launch
Qualified Residential Moving Leads Per Month
Landing Page Conversion Rate
Increase In Organic Traffic Conversion Rates
Testimonial From Panda Removals
“Finding consistent, quality work isn’t always easy and, to be honest, has probably been our biggest struggle in the past. Since coming on board and starting with the system that the guys have set up, we’ve had consistent work coming in and have also been seeing a lot more leads turn into jobs than we’re used to. It’s definitely made a difference in terms of more calls and better jobs. Appreciate the hard work that’s gone into it and highly recommend the team at Hercules Digital!”
Mara – Owner
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