- Case studies
South East Air
Growth In Lead Volume In Less Than 90 Days
Increase In Organic Traffic Conversion Rates
Air Conditioning Installer In The Sunshine Coast
About South East Air
South East Air is an air conditioning installation company specialising in split system and ducted AC installations for residential and light commercial clients. Known for quality workmanship and straightforward service, they built a strong reputation through referrals but wanted a more consistent way to generate installation enquiries online.
Their goal was to build a predictable flow of high-quality AC install leads, allowing the team to focus on delivering great installs and customer outcomes.
Their
Challenges
Inconsistent Lead Volume
Low Website Conversion Rate
No Real Marketing System
Over-Reliance on Referrals
Our Approach
We designed and built a conversion-optimised landing page specifically for paid traffic.
The page was structured to capture high-intent AC installation enquiries by clearly positioning South East Air’s offer, addressing key buying objections, and guiding users toward action with strong calls-to-action.
Our Principle: Paid traffic should always be sent to purpose-built conversion pages — not generic websites.
Highly targeted Google Ads campaigns were launched to capture high-intent AC installation searches. This ensured consistent demand from users ready install.
Campaigns were structured to prioritise buyer-ready keywords, precise location targeting, and ongoing optimisation to drive quality enquiries and strong return on ad spend.
Our Principle: Lead quality comes from intent-driven targeting — not broad reach.
Suburb-specific SEO pages were built to target high-population areas across the Sunshine Coast.
This approach strengthened local search visibility, captured suburb-level demand, and generated consistent organic enquiries year-round.
Our Principle: Sustainable lead flow is built through local search visibility, not short-term tactics.
What We
Achieved
High Quality AC
Install Leads Per Month
Average ROI Month To Month
Growth In Lead Volume In Less Than 90 Days
Increase In Organic Traffic Conversion Rates
Testimonial From South East Air
“We’d been looking for a few more AC install jobs for a while, but nothing we did online really moved the needle. Within a couple of months of starting with Hercules Digital, we were getting a steady flow of quality leads and new installs. The team made it simple for us to get set up and kept us in the loop the whole way. Couldn’t be happier with the results so far.”
Jordan Atkinson – Owner
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